Course Objective
S-Tek Digital Marketing is a training wing of India’s leading training provider “Speakwell Skills Academy Pvt. Ltd. At S-Tek, we offer training in the area of Digital Marketing. We train you on how to undertake project on SEO (Search Engine Marketing) or SMM (Social Media Marketing).
Courses of Digital Marketing
Introduction to Digital Marketing
- Introduction to Marketing & Branding
- Introduction to Digital Marketing
- Traditional v/s Digital Marketing
- Factors for Rise of Digital marketing
- Introduction to SEO, SEM, Social Media, Google Analytics, Affiliate Marketing, Content Marketing & Other Important modules
Blogging
- Introduction (What & Why)
- Importance of Website/Blog Planning
- Phases Website Design Process (Analysis, Planning, Design, Content,development, testing, deployment)
- How to Choose Niche
How to Make Website/Blog
- Steps to Start a Blog (Choose Platform, Domain name, Hosting, Installation, Design & layout) with WordPress
- Explore WordPress Dashboard
- Setting up & Editing Theme
- Creating Pages on the Website/Blog
- Publishing Blogs & Articles
- Plugins & Widgets
- Blogging stats, facts & insights
Customer Research
- Introduction(What & Why)
- Customer Persona Creation Steps/Questions
- Example of Customer Personas
Introduction to SEO
- How Search Engine Works
- SEO v/s SEM
- Introduction to SEO (On Page & Off Page)
Keyword Research
- Buyer Persona
- Finding Seed keywords
- Low hanging fruits (Long tail keywords)
- Prioritize final List of keywords
On Page SEO
- On Page Introduction
- Keyword Mapping
- Basic HTML tags (Only Relevant to SEO)
- On Page Meta Tags
- Content
- Website Architecture
Technical On Page SEO
- txt
- URL
- XML Sitemap
- Canonicalization
- Schema
- Broken Links
- What to avoid in On Page (Black HAT SEO)
Off Page SEO
- Off Page SEO Introduction
- What is Link building & its Anatomy
- Importance of Backlinks
- Backlinks (do follow and no follow)
- Inbound & Outbound Links
- Types of Links (Good & Bad)
Advance Off Page SEO
- Anchor Text – Variation
- What to Avoid in Link BuildingDifferent Ways to do Link Building (Directories, Articles, Content marketing, Guest Blogging, Web 2.0, Social Bookmarking etc.)
- Content is HIGH Quality and Unique and Well Researched
- What to Avoid in Link Building
SEO Audits & Measurement
- Factors to perform SEO Audit
- On Page SEO Audit
- Off Page SEO Audit
- Content audit
- Brand Audit
Google Algorithms & SEO Reporting
- What are algorithms
- Algorithm timeline (History)
- Algorithm Effects (Case Studies)
- SEO Reporting
Introduction to SEM – Fundamentals & Case studies
- What is SEM?
- Why Google Ads?
- Where do Google ads show (networks, devices)?
- Ads Terminologies
- How Does the SEM Auction Work?
- Structure of an Ads Account
Setting Up Google Ads Campaign
- Campaign Types – Introduction to Search, Display (including Videos), Shopping and Mobile-specific campaign types, and when/why to use them.
- Creation of SN Campaign
- Ad
- Ad Formats
- Ad Text Policies
- Ad Text Best Practices
- DKI
- Ad Extensions
Keywords, Ads, Landing Pages & Bidding
- Keyword Research
- Keyword Planner & Estimator
- Keyword Match types
- Landing Page
- Bidding and Budget
- Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.
Display Network, Ad Formats & More
- Introduction to Google Display Network
- Display Campaigns – Targeting Options – including remarketing introduction
- Display Ad Formats
- Ad Gallery Tool
- Create two GDN Campaigns:
- Demographic, Topic, Interest and Placement Targeting
- Remarketing lists
- Conversion Tracking – Set up process
Mobile Ads
- Mobile-specific Ad Campaigns
- Optimization Strategies
- Creating different Mobile Optimize Ads
YouTube Promotions Video Ads
- What is YouTube Marketing & Why its Important?
- YouTube Account Set up
- How to optimize Videos for SEO & Rankings
- Different Types of Videos to create for YouTube
- How to Market YouTube Channel & Videos
- How to Run YouTube Advertising Campaign
- YouTube Analytics
Performance Tracking
- Why Reporting is Important
- Important Metrics to Monitor
- Report Editor – Running different types of reports
- Account Audit Demo – Wordstream Account Audit Tool (or any other relevant free/paid tools). Preferably Free.
Introduction to Social Media
- Gain a strong fundamental understanding of how Social Media Marketing works and its importance in the Digital Marketing mix.
- Importance of Social Media in India
- Introduction to popular Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn etc)
Creating Effective Content on Social Media
- Learn how to create content and build an effective content plan for Facebook & Social Media marketing platforms.
- Use free online tools to create images and Video for Social Media
- Tools: Canva
Facebook Marketing & Advertising
- Learn how to use Facebook Marketing & Facebook Ads to drive brand awareness, leads and sales for businesses and brands.
- Learn how to measure the success of your Facebook Marketing efforts.
Build Facebook Messenger Chatbots
- Advantages using FB Marketing Chatbots
- How chatbot marketing is different than other marketing channels
- Use Cases/Case Studies for Facebook Marketing Chatbots
- Learn about How to Build Chatbots
Twitter & LinkedIn Marketing
- Learn how to use Twitter and LinkedIn to drive brand awareness, leads, and sales for businesses and brands,
- Learn how to measure the success of your Twitter and LinkedIn Marketing efforts
Instagram and Snapchat Marketing
- Learn how to use Instagram and Snapchat for marketing
- Learn how to measure the success of your Instagram and Snapchat Marketing efforts
Pinterest Marketing & Social Media Strategy
- Learn how to use Pinterest for marketing
- Learn how to measure the success of your Pinterest Marketing efforts
- Craft a strategy to drive brand awareness, leads, and sales for businesses and brands, through social media marketing.
- Leverage various tools to improve the efficiency of your Social Media Marketing efforts.
Getting Started with Affiliate Marketing
- Introduction to Affiliate marketing
- Fundamental of Niche Selection
- How to find buyers & get traffic
Affiliate Marketing Strategies
- Framework to find profitable affiliate products
- How to get approved by most of the affiliate networks
- Affiliate marketing tools
Affiliate Marketing Live Challenge
- Introduction to the challenge
- How to create user friendly affiliate links
- 10 niche affiliate site principles to live by
- Automate Link your Link Building
Email Marketing
- Why market your business with email?
- What is Email Automation?
- Benefits of Email Automation
- When to send emails- 10 Automated Emails
- Tips for Effective Automated Emails
Setting up Email Marketing Campaign
- Mailchimp account set up
- Add Opt-ins & popups to your site
- Create Email Campaigns with Mailchimp
- Writing killer Subject lines
- Email marketing analytics
ORM
- Introduction to ORM
- Types of ORM Campaigns
- ORM Activities
- Measurement Tools
- Reporting
Quora Marketing
- Why Market your business on Quora
- Quora Marketing Strategy
- Build a List of Questions to Answer
- Quora Promotion
- Find a Blog post idea with Quora
- Quora Business Page setup
- Quora Analytics
Introduction to Google Analytics
- Why Digital Analytics
- Google Analytics Overview
- How google analytics works
- Google Analytics Setup/Demo Account
- How to add backup views
- How to add filters to reporting views
Google Analytics Reporting
- Audience Overview
- Acquisition
- Conversion
- How to set up Goals
- Custom Dashboards
- Reporting to Clients
Starting Career in Digital Marketing
- Different Career streams in Digital
- Know your PASSION
- CV Preparation
- Interview Grooming
Don't hesitate to contact us
Call Us
8655231215
Write to us
info@s-tek.co.in
Office hours
9:00 to 7:00